How to Create Effective Value Propositions & Key Messaging to Attract Talent & Customers

Free Webinar: Tuesday 30th March at 12:30 pm – 1:00 pm GMT

Whether trying to attract talent or customers, it’s important to have clear Key Engagement Drivers specific to your audience. There are tools and frameworks used to help define these Drivers, Value Propositions and Key Messages.

The EVP (Employer Value Proposition) is predominantly used in the Employer Brand space and very similar to a framework used to help clarify Key Messaging to improve customer communications. During this session, we’ll be sharing practical insights on how to develop effective Value Propositions that will help to answer the 3 W’s:

Why should someone join or buy from you?
What are the key engagement drivers that support the WHY?
Who are the right people/customers you need to attract?

Register for our Free Insights Session today, to find out more and save your space.

Who Should Attend? CEO’s, Business Owners, Sales & Marketing, HR & TA Exec’s, Internal Comms

Look forward to seeing you online. If we can help in the meantime, I’d love to hear from you.

Gary Neville
Founder & Creative Brand Strategist
Certified Employer Brand Professional

Phone: + 353 87 628 8001

Email: gary@neptunebc.com

Privacy Statement

We respect the privacy of all users of our website. This Privacy Statement outlines our policy concerning how we handle any information provided to us while you are using the website. We will ensure to keep all personal information you provide to us in accordance with our obligations under Data Protection legislation.

By visiting our website, you are accepting the terms of this Privacy Statement. We are not responsible for the content or the privacy practices of any third party website that we may provide links to through this website. We advise that you review the privacy statements of those websites as they may be subject to different privacy requirements.

Any processing of personal information gathered by Neptune as a result of your use of this website is governed by the provisions of the Irish Data Protection Acts 1988 and 2003.

Types of Information Collected

We retain two types of information:

Personal Data

This is data that identifies you or can be used to identify or contact you and may include your name, address, telephone number, email address and user IP addresses in circumstances where they have not been deleted, clipped or anonymised. Such information is only collected from you if you voluntarily submit it to us. We may also sometimes track who opened and clicked the links in the communications that we send, so that we can measure a campaign’s success.

We will only process any personal data you provide to us to respond to any communications you might send us or services you sign up to, and to enquire about your needs in terms of marketing.

Non-Personal Data

Like most websites, we gather statistical and other analytical information collected on an aggregate basis of all visitors to our website. This non-personal data comprises information that cannot be used to identify or contact you, such as demographic information regarding, for example, user IP addresses where they have been clipped or anonymised, browser types and other anonymous statistical data involving the use of our website.

We use the non-personal data gathered from visitors to our website in an aggregate form to get a better understanding of where our customers come from and to help us better design and organise this website.

Free Insights Sign-Up

Tuesday 30th March at 12:30 pm – 1:00 pm GMT

We may occasionally contact you about our products and services. Find out how we take care of your Privacy

Neptune Supports Organisations Win the Hearts & Minds of Employees and Customers

Cookie Policy.

Cookie Policy

Our site uses cookies. A cookie is a small text file that is generated by the site, sent to a user’s browser and stored on the hard drive of the user’s computer, tablet, mobile or another device. The purpose of cookies is to store information relating to users of our site. Cookies store user information including IP addresses, navigational data and user preferences. Our site uses session cookies that are stored temporarily on a user’s computer and are not retained when the user ends the session and persistent cookies that are stored on a user’s computer until they expire or until the user deletes the cookie. Persistent cookies collect identifying information about the user, such as internet surfing behaviour or user preferences for our site. Some browsers do not support cookies and other browsers provide a way to turn off cookie functionality by changing the settings on the browser. Turning off cookie functionality on your browser may affect your ability to access and/or use certain parts of our site. Our site will issue cookies unless you adjust your browser settings to refuse cookies.

Disclosure of Information to Third Parties

We may provide non-personal data to third parties, where such data is aggregated with similar data of other users of our website e.g. we could inform third parties regarding the number of unique users who visit our website, the demographic of our website users, or the activities that visitors to our website engage in while on our website. The third parties to whom we may provide this information may include potential or actual clients, providers of advertising services (including website tracking services), commercial partners, sponsors, licensees, researchers and other similar parties.

We will not disclose your personal data to third parties unless you have consented to this disclosure or unless the third party is required to fulfill your order (in such circumstances, the third party is bound by similar Data Protection requirements). We will disclose your personal data if we believe in good faith that we are required to disclose it in order to comply with any applicable law, a summons, a search warrant, a court or regulatory order, or other statutory requirements.

Sale of Business

We reserve the right to transfer information (including your personal data) to a third party in the event of a sale, merger, liquidation, receivership or transfer of all or substantially all of the assets of our company provided that the third party agrees to adhere to the terms of the Privacy Statement and provided that the third party only uses your personal data for the purposes that you provided it to us. You will be notified in the event of any such transfer and you will be offered an opportunity to opt-out.

Security

Your personal data is held on secure servers. The nature of the Internet is such that we cannot guarantee or warrant the security of any information you transmit to us via the Internet. No data transmission over the Internet can be guaranteed to be 100% secure. However, we will take all reasonable steps (including appropriate technical and organisational measures) to secure your personal data, in accordance with the Data Protection Acts 1988 and 2003.

Changes to the Privacy Statement

Any changes to this Privacy Statement will be posted on this website so you are always aware of what information we collect, how we use it, and under what circumstances if any, we disclose it. If at any time we decide to use personal data in a manner significantly different from that stated or otherwise disclosed to you at the time it was collected, we will notify you by email, and you will have a choice as to whether or not we use your information in a new manner.

Privacy Statement.

Privacy Statement

Any processing of personal information gathered by Neptune as a result of your use of this website is governed by the provisions of the Irish Data Protection Acts 1988 and 2003.

Types of Information Collected

We retain two types of information:

Personal Data

We will only process any personal data you provide to us to respond to any communications you might send us or services you sign up to, and to enquire about your needs in terms of marketing.

Non-Personal Data