Whether trying to attract talent or customers, it’s important to have clear Key Engagement Drivers specific to your audience. There are tools and frameworks used to help define these Drivers, Value Propositions and Key Messages.
The EVP (Employer Value Proposition) is predominantly used in the Employer Brand space and very similar to a framework used to help clarify Key Messaging to improve customer communications. During this session, we’ll be sharing practical insights on how to develop effective Value Propositions that will help to answer the 3 W’s:
- Why should someone join or buy from you?
- What are the key engagement drivers that support the WHY?
- Who are the right people/customers you need to attract?
Register for our Free Insights Session today, to find out more and save your space.
Who Should Attend? CEO’s, Business Owners, Sales & Marketing, HR & TA Exec’s, Internal Comms
Look forward to seeing you online. If we can help in the meantime, I’d love to hear from you.
Founder & Creative Brand Strategist
Certified Employer Brand Professional